Humour can hit the highway; this advertisement doesn't need it for success.
Google has released a brand new commercial for its Chrome browser that is guaranteed to tug at techies' heart strings. The compact clip tells the story of a new father who uses Chrome's services to send emails to his newborn daughter. As his child grows, he continues to send her emails and photos of her growth, giving the commercial's viewers a front row seat in their sappy, sentimental (one-sided) exchange. He uses Chrome as a modern scrapbook, cataloging crucial moments. The cutesy commercial is precious to say the least, and also fulfills its purpose of pushing Chrome by emphasizing its functional features.
The new Google 'Chrome' commercial proves that browsers can be sentimental too!
Endearing Emotional Adverts
Google's Cutesy Commercial Will Have You Clicking 'Chrome'
Trend Themes
1. Emotional Advertising - Disruptive innovation opportunity: Explore emotional storytelling in advertisements to create a deeper connection with consumers.
2. Personalized Technology Services - Disruptive innovation opportunity: Develop technology services that allow users to create personalized experiences and memories, like Chrome's email and photo sharing feature.
3. Functional Advertising - Disruptive innovation opportunity: Highlight the functional features of a product or service in advertisements to showcase its value and functionality.
Industry Implications
1. Advertising - Disruptive innovation opportunity: Incorporate emotional storytelling techniques in advertising campaigns to engage and resonate with consumers on a deeper level.
2. Technology - Disruptive innovation opportunity: Develop personalized technology services that help users create and preserve meaningful memories.
3. Digital Marketing - Disruptive innovation opportunity: Utilize functional advertising strategies to effectively promote products and services in digital marketing campaigns.