'Good Krama' might look like a typo, but it's actually meant to be a movement. The clothing company uses Cambodian hand-woven silk, cotton, and bamboo inspired by krama, a traditional scarf made out of thousands of tiny squares, and it embraces an ethos of modern designs couched in cultural tradition and created with ecology in mind.
Of course, Good Krama is a play on good karma, and indeed the clothing company aims to improve its universal balance with its sustainable practices. All of Good Krama's clothes are made from upcycled materials sourced from local garment factories, and the company closely tracks its ecological impact. The data on this impact is fully transparent to consumers on the Good Krama website, showing that ecology isn't just a matter of marketing for the company.
Sustainable Cambodian Fashion Labels
Good Krama Has Modern Styles Made With Traditional Techniques
Trend Themes
1. Sustainable Fashion - Opportunity to create sustainable fashion products by using traditional techniques and eco-friendly materials while minimizing environmental waste.
2. Ethical Clothing - Opportunity to promote ethical clothing production, i.e. locally sourcing materials, manufacturing by fairly paid employees, and open communication about the company's ecological impact.
3. Transparency & Accountability - Opportunity to promote transparency and accountability by providing ecological impact data in a visual and easy-to-understand format that educates consumers and encourages purchase decisions.
Industry Implications
1. Fashion Industry - The fashion industry can benefit by embracing sustainable practices and promoting ethical clothing production that reduces environmental impact and gains consumer loyalty.
2. Textile Industry - The textile industry has numerous opportunities to improve sustainability by focusing on eco-friendly fabrics, reducing water waste and developing better processes that uphold ethical and sustainable values.
3. Manufacturing Industry - Manufacturing industry could benefit from focusing on sustainability by sourcing locally, reducing waste, optimizing energy consumption, and improving labor conditions.