Three, a telecoms provider in the UK, has recently introduced a new plan called 'Go Binge.' As the name indicates, the plan is designed to give users better opportunity to devour their favorite online content, and it does so by offering up free data. The unique thing about Three's Go Binge plan is that it only offers up free data for use of four specific streaming sites: Netflix, TVPlayer, Deezer, and Soundcloud.
Though the Go Binge plan is more expensive than Three's standard package, it places no limits on mobile streaming for the four sites listed above. This means that users can stream and go way over their previous data caps — something that would be incredibly expensive otherwise.
To be sure, the go Binge plan is contentious among net neutrality advocates because it favors certain content providers over others.
Free Binge-Streaming Data
Three's 'Go Binge' Plan Offers Free Data for Certain Streaming Platforms
Trend Themes
1. Unlimited Data Streaming - The trend of offering unlimited data for specific streaming sites opens up opportunities for disruptive innovation in telecoms and internet service provider industries.
2. Selective Content Partnerships - The trend of partnering with specific streaming sites highlights disruptive innovation opportunities for telecoms to negotiate exclusive deals and attract customers with a tailored content offering.
3. Net Neutrality Debate - The ongoing debate around net neutrality presents an opportunity for disruptive innovation in the legal and policy sectors, as well as potential for innovative telecoms and streaming services to address concerns and develop new business models.
Industry Implications
1. Telecoms - The telecoms industry can leverage the trend of unlimited data streaming to differentiate their services and attract subscribers.
2. Internet Service Providers - Internet service providers have an opportunity to disrupt the market by offering select content partnerships that provide customers with exclusive streaming benefits.
3. Legal and Policy - The net neutrality debate has created a disruptive innovation opportunity for legal and policy professionals to shape regulations and policies that promote fair access to online content.