Coca Cola Japan is now bottling a new product that's being branded as 'Glaceau Sleep Water.' This functional beverage is specifically designed to help those who have trouble getting to sleep at night, as well as those who suffer from interrupted slumber and those who feel groggy after waking up.
The water is enriched with L-Theanine, which is an amino acid that's naturally found in tea that's known as a key ingredient for reducing anxiety and stress. This caffeine-free beverage boasts a light peach flavor.
Glaceau Sleep Water is targeted at a young demographic between the ages of 20 and 40, particularly those in Asia who work long hours and suffer as a result of poor sleeping habits.
Sleep-Inducing Water
Glaceau's 'Sleep Water' is a Beverage for a Restful Sleep
Trend Themes
1. Functional Beverages for Sleep - The trend of creating beverages specifically designed to improve sleep quality and help with insomnia provides an opportunity for innovative product development.
2. Natural Ingredients for Stress Reduction - The trend of using natural ingredients such as L-Theanine to reduce anxiety and stress in functional beverages opens up possibilities for disruptive innovation in the beverage industry.
3. Targeting Sleep-deprived Young Professionals - The trend of targeting the sleep-deprived young professional demographic with sleep-enhancing products presents opportunities for disruptive marketing strategies.
Industry Implications
1. Beverage Industry - The beverage industry can capitalize on the rising demand for functional beverages that address sleep issues.
2. Health and Wellness Industry - The health and wellness industry can explore the use of natural ingredients in products aimed at reducing stress and improving sleep.
3. Marketing and Advertising Industry - The marketing and advertising industry can develop creative campaigns and strategies to reach and engage the sleep-deprived young professional demographic.