Owning a boat is an expensive luxury that not many consumers can afford, so 'GetMyBoat' is a rental service that allows users to gain access to a vessel at their leisure when in a new location or their favorite weekend retreat.
Acting as the Airbnb for boats, the rental service works on a worldwide basis to act as an online marketplace that features a network of over 100,000 boats that can be found in over 180 countries around the world. This enables boat owners to rent out their vessel when they aren't using it to make some extra money, while also allowing consumers to rent a boat at their leisure at a competitive rate.
The 'GetMyBoat' boat rental service speaks to the continued popularity of the sharing economy as consumers seek to rent over buying.
Worldwide Boat Rental Services
'GetMyBoat' Lets Users Rent an Aquatic Vessel at Their Leisure
Trend Themes
1. Sharing Economy - The popularity of the sharing economy is driving the demand for boat rental services like 'GetMyBoat' as consumers prefer renting over buying.
2. Online Marketplaces - 'GetMyBoat' utilizes an online marketplace model to connect boat owners with consumers, offering a disruptive opportunity to create similar platforms in other industries.
3. Access Economy - The 'GetMyBoat' rental service taps into the access economy trend where users can gain temporary access to high-cost assets without the need for ownership, opening up possibilities for disruptive innovations in other asset-heavy sectors.
Industry Implications
1. Boat Rental Services - The boat rental industry has a disruptive innovation opportunity by adopting the online marketplace model similar to 'GetMyBoat', enabling boat owners to leverage their unused assets for additional income.
2. Travel and Tourism - The travel and tourism industry can explore similar rental service models to enhance traveler experiences, such as car rental, equipment rental, or vacation home rental.
3. Recreational Activities - The recreational activities industry can benefit from the access economy trend by offering rental services for various equipment or vehicles, providing consumers with more affordable and flexible options.