In order to help people increase their daily intake of vitamins, Get More Vitamins recently introduced its Multivitamin Gum. As stated on the packaging for the product, "1 gum contains a 25% daily dose of 10 vitamins," including numerous B vitamins, as well as vitamins C,D, E and K. Currently, the sugar-free chewing gum product is being launched in classic flavors like Peppermint and Spearmint.
Previously, Get More Vitamins' assortment only included a line of vitamin-enriched drinks, but the Multivitamin Gum offers a new and ultra-convenient way for busy, health-conscious consumers to get the essentials that they need. As the brand notes: "Chewing gum has various beneficial qualities, from aiding digestion and supporting oral health to managing stress, so it seemed logical for Get More to add a daily dose of vitamins to the benefit list."
The Multivitamin Gum will first launch as a product that's exclusive to Tesco stores.
Multivitamin Chewing Gums
Get More Vitamins is Now Offering Vitamins in a Unique New Form
Trend Themes
1. Multivitamin Chewing Gums - Creating innovative delivery methods for essential vitamins in the form of chewing gums.
2. Ultra-convenient Nutritional Supplements - Developing new and convenient ways for busy consumers to access the essential vitamins and nutrients they need.
3. Functional Chewing Gum - Exploring the potential health benefits of chewing gum beyond just oral health and stress management by adding essential vitamins and nutrients.
Industry Implications
1. Health Supplements - Introducing chewing gum as a new format for delivering essential vitamins and nutrients to consumers.
2. Functional Foods - Expanding the range of functional foods to include chewing gum that provides vital vitamins and nutrients.
3. Retail - Exploring exclusive partnerships with retailers to launch innovative products like Multivitamin Gum in stores.