In order to help people increase their daily intake of vitamins, Get More Vitamins recently introduced its Multivitamin Gum. As stated on the packaging for the product, "1 gum contains a 25% daily dose of 10 vitamins," including numerous B vitamins, as well as vitamins C,D, E and K. Currently, the sugar-free chewing gum product is being launched in classic flavors like Peppermint and Spearmint.
Previously, Get More Vitamins' assortment only included a line of vitamin-enriched drinks, but the Multivitamin Gum offers a new and ultra-convenient way for busy, health-conscious consumers to get the essentials that they need. As the brand notes: "Chewing gum has various beneficial qualities, from aiding digestion and supporting oral health to managing stress, so it seemed logical for Get More to add a daily dose of vitamins to the benefit list."
The Multivitamin Gum will first launch as a product that's exclusive to Tesco stores.
Multivitamin Chewing Gums
Get More Vitamins is Now Offering Vitamins in a Unique New Form
Trend Themes
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Multivitamin Chewing Gums — Creating innovative delivery methods for essential vitamins in the form of chewing gums.
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Ultra-convenient Nutritional Supplements — Developing new and convenient ways for busy consumers to access the essential vitamins and nutrients they need.
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Functional Chewing Gum — Exploring the potential health benefits of chewing gum beyond just oral health and stress management by adding essential vitamins and nutrients.
Industry Implications
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Health Supplements — Introducing chewing gum as a new format for delivering essential vitamins and nutrients to consumers.
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Functional Foods — Expanding the range of functional foods to include chewing gum that provides vital vitamins and nutrients.
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Retail — Exploring exclusive partnerships with retailers to launch innovative products like Multivitamin Gum in stores.