Known for daring underwear, fashion brand Björn Borg has created a pair of extra fun limited edition pants called ‘the tandem’ that are designed for two people to wear at the same time.
The ‘Get it On’ collection has been developed to raise awareness around HIV, which disproportionately affects young people around the world. One Euro per sold underwear supports the MTV Staying Alive Foundation and 100% of the proceeds from the sale of tandem pants goes to supporting the MTV Staying Alive Foundation.
The Björn Borg Get it On special edition pants feature a seductive kamasutra print and are available in two colourways through select retailers. You can get your own pair of BJÖRN BORG Get it On tandem pant at the Björn Borg Get It On webshop and Björn Borg concept stores and you can also join the fight against HIV with the hashtag #getiton
Implications - Increasingly well known brands are using their status to support causes and charities, using their loyal customers and marketing spend to raise both awareness and money.
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