Genuine Liquorette is set to open soon in London, providing the community with an immersive, disruptive drinking experience that sets itself apart by "breaking the barrier between bartender and guest." Inspired by the rise of DIY drinks, Genuine Liquorette is styled like a corner convenience store and takes the form of a shop-bar hybrid. In this space, patrons are able to craft their own custom drinks with the aid of the bar team.
One of the signature drinks that can be enjoyed at the bar is the Cha-Chunker cocktail, which is served with a small spirit bottle on top of a soft drink can. To make this drink with maximum visual impact, the bar uses its own specially designed metal tool to widen the drink can.
Collaborative Cocktail Bars
At Genuine Liquorette, Patrons and Bartenders Co-Create Drinks
Trend Themes
1. DIY Drinks - Opportunities for disruptive innovation in the beverage industry by empowering consumers to create their own custom drinks.
2. Immersive Experiences - Disruptive innovation opportunities in the entertainment and hospitality industry by offering immersive, interactive experiences that blur the line between staff and customers.
3. Multi-purpose Spaces - Potential for disruptive innovation in the design and architecture industry by creating hybrid spaces that serve multiple purposes, such as a shop-bar hybrid.
Industry Implications
1. Beverage - Disruptive innovation opportunities within the beverage industry by catering to the growing trend of DIY drinks and customization.
2. Entertainment - Opportunities for disruptive innovation in the entertainment industry by creating immersive experiences that engage customers in co-creating their own experiences.
3. Hospitality - Disruptive innovation opportunities in the hospitality industry by reimagining traditional bar spaces and transforming them into interactive, collaborative environments.