The January issue of the German version of GQ features a series of photos of 13 straight German celebrities kissing each other for a campaign entitled '#Mundpropoganda -- Gentlemen Against Homophobia.'
Mundpropoganda means "word of mouth" and it is the hope of the German GQ Editor-in-Chief José Redondo-Vega that this campaign will send a clear message against intolerance and homophobia and to show solidarity to those who are victims of homophobia. It's certainly a bold stance for a magazine which caters to traditional male issues such as cars and women, though it is good to know that GQ recognizes diversity.
Gentlemen Against Homophobia is a great campaign and adds another voice to the outcries against homophobia.
Lip-Locking Protest Editorials
The German Issue of GQ Features Gentlemen Against Homophobia
Trend Themes
1. Anti-homophobia Campaigns - The rise of anti-homophobia campaigns across different industries create opportunities for inclusive ads, products and services
2. Celebrity Activism - Celebrity endorsements and activism on social issues offer new marketing channels for brands to seize.
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Industry Implications
1. Publishing - Publishing companies can market to a wider audience and spark conversation by featuring LGBTQ+ campaigns in their magazine.
2. Fashion - Fashion brands can embrace diversity and inclusion by featuring LGBTQ+ models in their ad campaigns.
3. Entertainment - Entertainment companies can create content that promotes tolerant and inclusive values across different mediums such as films, television, and music.