Barcelona-based retail label Sivasdescalzo works in collaboration with ASICS to launch a sustainable iteration of the GEL-LYTE III sneaker model. The eco-friendly option is a perfect blend of the sporty silhouette with the Spanish luxury of Sivasdescalzo.
The focus behind the design spotlights renewable materials and this includes neoprene, suede, mesh, and overall plant-based textiles as the base foundation. One of the materials on the represents the visual of a burlap sack, with black eco-leather making up the midfoot overlay and the branding Tiger stripe. The collar sees black and white marbled print. This is paired together with shaggy gray suede materials on the mudguard and heel section. Rounding out the shoe is a splash of green at the top eye stay and beneath the collar.
Eco-Conscious Fuzzy Sneakers
Sivasdescalzo and ASICS Join Forces on the GEL-LYTE III Sneaker
Trend Themes
1. Eco-friendly Sneakers - The trend to move towards renewable materials and plant-based textiles presents an opportunity for companies to offer eco-friendly footwear options.
2. Sustainable Collaborations - Collaborations between retailers and sportswear brands to produce sustainable options offers opportunities for disruptive innovation in the fashion industry.
3. Luxury Athletic Wear - The fusion of luxury fashion and sportswear, as seen in this collaboration, presents an opportunity for disruption in the high-end athletic wear market.
Industry Implications
1. Fashion Retail - The use of renewable materials and sustainable collaborations in fashion retail presents new opportunities for companies to differentiate themselves in the market.
2. Sportswear - Sportswear brands can capitalize on the trend towards sustainability in fashion by offering eco-friendly options and pursuing collaborations with retailers that prioritize sustainable practices.
3. Luxury Fashion - There is an opportunity for luxury fashion brands to enter the athletic wear market by collaborating with sportswear brands and offering sustainable options.