Many GOT superfans were drawn to SXSW 2015 to immerse themselves in #SXSWesteros and the chance to take home a personalized Game of Thrones poster as a souvenir.
As well as getting to claim the Iron Throne, fans were invited to sip Three-Eyed Raven ale, a new GOT beer that will be launching this spring. One of the best and most interactive experiences was an exhibit that had fans get on stage with a sword and destroy digital targets on a screen. As a result, Game of Thrones-style images begin to appear in the same shape as the silhouette of a fan's face, which was then turned into a Game of Thrones poster that resembled the look of the mighty throne. As well as providing fans with an experience to remember, having a memento to take home helps to reiterate how epic this franchise is.
TV Superfan Posters
HBO Helped Fans Become Part of Game of Thrones Posters at SXSW
Trend Themes
1. Fan-activated Event Experiences - Brands can create interactive experiences for fans that allow them to personalize and take home unique souvenirs that strengthen brand loyalty.
2. Transmedia Storytelling - Using multiple platforms and mediums such as TV, beer, and experiential marketing, brands can tell a larger and more immersive story that engages fans more deeply.
3. Brand-integrated Beverages - Collaborating with breweries to create branded beverages such as Three-Eyed Raven ale can provide fans with an immersive and memorable sensory experience that strengthens brand loyalty.
Industry Implications
1. Entertainment - Entertainment companies can create immersive experiences for fans that tie into their franchises and offer personalized souvenirs to strengthen brand loyalty.
2. Beverage - Beverage companies can collaborate with entertainment franchises to create branded drinks that provide fans with a sensory experience that strengthens brand loyalty.
3. Marketing - Companies can use experiential marketing to create fan-activated events and transmedia storytelling that engross customers and strengthen brand loyalty.