The Galaxy Frappe range has been expanded by Mars Drinks & Treats in the UK as a nod to the popularity of cafe-style frappe drinks that will appeal to more consumer taste preferences this summer. The product range now features the Vanilla and Strawberries & Cream flavors, which are perfect for satisfying taste preferences for consumers who are on the lookout for alternatives to the usual coffee flavors. The Vanilla Frappe is arriving as a Sainsbury's exclusive with the Strawberries & Cream Frappe debuting at Tesco with both being priced at £3.99 per container.
General Manager at Mars Drinks & Treats Kerry Cavanaugh commented on the new additions to the Galaxy Frappe range saying, "Consumers are increasingly looking to recreate café-style drinks at home, particularly as demand for iced and cold coffee continues to grow. However, the frappe space has seen relatively little innovation in the premium multi-serve retail space. With Vanilla Frappe and Strawberries & Cream Frappe, we’re building on the success of the range and strengthening our position in this sub-category, giving retailers more ways to tap into demand for indulgent, café-style drinks that can be enjoyed at home."
Ready-to-Blend Cafe Frappe Mixes
The Galaxy Frappe Range Introduced Two New Flavors
Trend Themes
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At-home Cafe Indulgence — Premium ready-to-blend formats are turning specialty beverage rituals into convenient grocery products that bridge cafe experiences with home consumption.
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Non-coffee Frappe Flavors — Dessert-inspired varieties like vanilla and strawberries and cream expand cold blended drinks beyond traditional coffee profiles for broader household appeal.
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Multi-serve Beverage Mixes — Shelf-ready frappe containers create room for premiumization in shareable, repeat-use formats positioned around convenience, seasonality, and affordable indulgence.
Industry Implications
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Packaged Beverages — Cold drink mixes are reshaping retail beverage portfolios with cafe-style products that combine flavor novelty, ease of preparation, and premium branding.
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Grocery Retail — Exclusive flavor launches give supermarkets differentiated seasonal offerings that connect impulse beverage demand with at-home treat occasions.
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Confectionery Brands — Established sweet treat brands can extend into chilled-style beverages by translating recognizable indulgent flavor cues into adjacent drink categories.