Gaba Labs, leverages the expertise of a team of scientists and professor of neuropsychopharmacology David Nutt, to create a new category of non-alcoholic "spirit" with Gaba Spirits that mimics the feel-good effects of alcohol. Specifically, scientists have found that by targeting the gamma-aminobutyric acid (GABA) system in the brain, a calming effect is produced.
Nutt told The Spirits Business, "Gaba is the fundamental neurotransmitter in the brain, and it turns out that the most of the desired effects of alcohol by [the majority of] people are mediated through Gaba."
In terms of taste, SENTIA Red is said to have heady floral aromatics and bittersweet spiced berries for a refined adult experience without the downsides of drinking. Ingredients in the product include agave syrup, blackberry concentrate and botanical extracts like ashwagandha, passion flower and rose.
Calming Non-Alcoholic Spirits
Gaba Spirits Mimics the Feel-Good Effects of Alcohol
Trend Themes
1. Non-alcoholic Spirits - Gaba Labs creates a new category of non-alcoholic 'spirit' with Gaba Spirits that mimics the feel-good effects of alcohol.
2. Targeting the GABA System in the Brain - By targeting the gamma-aminobutyric acid (GABA) system in the brain, a calming effect is produced, which is now being harnessed outside of alcohol consumption.
3. Botanical Extracts in Non-alcoholic Beverages - Gaba Spirits includes botanical extracts like ashwagandha, passion flower, and rose, signaling an opportunity for more non-alcoholic beverages to incorporate herbs and botanicals for added wellness benefits.
Industry Implications
1. Alcohol-free Beverages - Gaba Spirits opens up a new category of non-alcoholic 'spirits' in the beverage industry.
2. Neuropharmacology Research - The successful application of targeting the GABA system for the purposes of creating calming effects and feelings of wellbeing may signal an opportunity for neuropharmacology research.
3. Natural Health and Wellness - Botanical extracts in non-alcoholic beverages may pave the way for more natural health and wellness options in the food and beverage industry.