Cocktails have gained popularity amongst consumers who are looking for an alternative libation to beer, which is seeing brands respond with new products like the Funkin cocktail mixers. Each of the mixers come packaged in shaker containers that each only need to have rum, soda or gin added along with some ice before being shaken. This will create perfectly mixed cocktails every time that are likely to be well-received by those who want to create their own drinks from home without having to gather ingredients or struggle with instructions.
The Funkin cocktail mixers come in six flavor varieties including 'Espresso Martini,' 'Mojito,' 'Piña Colada,' 'Strawberry Daiquiri,' 'Passion Fruit Martini' and 'Bramble.' The cocktail products feature an 11-month shelf life and will each offer four cocktails per container.
Shaker-Packaged Drink Mixers
The Funkin Cocktail Mixers Come in Six Flavor Options
Trend Themes
1. Packaged Cocktail Mixers - Disruptive innovation opportunity: Develop a line of customized packaged cocktail mixers targeting specific flavor profiles or dietary preferences.
2. Convenient DIY Cocktails - Disruptive innovation opportunity: Create a smart cocktail mixing device that automatically dispenses the right amount of mixer, alcohol, and ice based on user preferences.
3. Long Shelf Life Mixers - Disruptive innovation opportunity: Invent a cocktail mixer with an extended shelf life using natural preservatives or packaging technologies that maintain freshness.
Industry Implications
1. Beverage Packaging - Disruptive innovation opportunity: Develop eco-friendly packaging solutions for cocktail mixers that reduce waste and enhance convenience.
2. Home Bartending - Disruptive innovation opportunity: Design an AI-powered virtual mixology assistant that guides users through the process of making customized cocktails at home.
3. Alcoholic Beverage Retail - Disruptive innovation opportunity: Launch a subscription service that delivers curated cocktail mixers and accompanying alcohol directly to customers' doorsteps.