The two-day 'Full Moon Music Festival' set on New York's Governors Island is described as a "boutique approach to a New York City music festival." What's particularly neat about the beachside festival is that, as its name suggests, it will be occurring beneath a blue moon in August.
The festival is aimed at a fashion-forward audience, as it features its own line of tour merchandise that features hand-stitched embroideries from NYC retailer American Two Shot, which will feel more special to an audience of street style lovers than identical t-shirts that are printed in large quantities.
Music festival culture has expanded at such a rate that organizers are now tapping into the creation of niche festival experiences, such as creating nostalgic events for baby boomers or other nature-centric events, such as ones entirely planned around fog in a specific region.
Lunar Music Festivals
The 'Full Moon Music Festival' Occurs During August's Blue Moon
Trend Themes
1. Niche Festival Experiences - Creating unique festival experiences for specific audiences, such as fashion-forward or nature-centric events.
2. Boutique Approach - Emphasizing personalized and limited edition merchandise to appeal to a specific audience.
3. Expanding Music Festival Culture - Continued growth and diversification of music festival offerings.
Industry Implications
1. Event Management - Opportunities to create and organize niche festival experiences.
2. Fashion Retail - Collaborations with music festivals to create exclusive merchandise lines.
3. Tourism and Travel - Promoting travel to unique and specialized music festival experiences.