New York Fries has teamed up with social media service Snapchat to create a fry campaign that offers consumers a new filter designed exclusively for the Valentine's Day season. The promotion allows consumers to take a picture of themselves kissing a box of New York Fries in order to receive free product.
The fast food campaign is a creative pairing of both social media and fast casual dining by allowing consumers to show their appreciation through their Snapchat accounts. Consumers can cash in to receive a free order of fries by sending in a photo of them holding a box with added graphics and emojis and the hashtag #FrenchYourFries notably marked.
This is a great example of how brands are taking the notion of love and romance on Valentine's Day and making it more accessible to single consumers as oppose to solely rewarding couples.
Romantic Fry Campaigns
New York Fries Offers a New Snapchat Filter to Encourage Kissing the Food
Trend Themes
1. Snapchat-branded Campaigns - Offering patrons the chance to interact with their favorite brands through social media campaigns that feature augmented reality or themed filters
2. Online-to-offline Promotions - Encouraging consumers to interact with brands online in order to receive rewards or incentives in person at brick-and-mortar locations
3. Seasonal Food Promotions - Creating exciting campaigns and limited-time menu items to keep consumers engaged and interested in promoted fast food products
Industry Implications
1. Fast Food - Utilizing innovative campaigns such as augmented reality filters or themed hashtags to attract new customers and maintain brand loyalty
2. Social Media - Offering unique opportunities for consumers to interact with their favorite brands through engaging online campaigns that offer offline incentives
3. Retail and Consumer Goods - Taking advantage of seasonal promotions and holidays to drive sales and increase customer engagement across physical and digital channels