Fruit Works is a new and natural line of ethical bath, body and skincare products and they share formulas that are accessible for all and beneficial for delivering "true food for the skin." The brand prides itself on making its products in England with 91% naturally derived formulations to leave skin feeling smoother and more rejuvenated.
For the brand's vegan and cruelty-free products like face masks, body scrubs and hair treatments, the brand makes the most of a natural fruit complex derived from bilberry, sugar cane, orange, lemon and sugar maple that delivers five natural AHAs to the skin: lactic, glycolic, citric, malic and tartaric acids.
Fruit-based personal care products are packed with naturally sourced antioxidants and speak to the values of naturally minded consumers who want simple, effective and safe formulations.
Fruit-Forward Skincare
Fruit Works' Products are Cruely-Free, Vegan and 91% Naturally Derived
Trend Themes
1. Natural Skincare Products - There is an opportunity to develop natural skincare products that appeal to consumers who value simple, effective, and safe formulations.
2. Fruit-based Skincare - There is a trend towards using fruit-based ingredients in skincare products for their naturally sourced antioxidants and AHAs.
3. Vegan and Cruelty-free Personal Care - There is a growing demand for vegan and cruelty-free personal care products that use natural ingredients instead of synthetic chemicals.
Industry Implications
1. Natural Beauty Products - Companies in the natural beauty products industry have an opportunity to create fruit-based skincare products that are vegan and cruelty-free.
2. Personal Care Products - Personal care product companies can meet the demand for vegan and cruelty-free products by using natural ingredients and avoiding synthetic chemicals.
3. Fruit Extract Production - There is an opportunity for producers of fruit extracts to supply the growing demand for natural skincare products that use fruit-based ingredients.