A distinct focus is evident in the prepackaged goods market on reducing sugar to satisfy growing consumer concerns, which is evident with the newly announced Rowntrees Fruit Pastilles. Featuring no artificial sweeteners and having 30% less sugar, the candies are purported to offer enhanced levels of fiber to fill the absence left by the sugar reduction and also container no artificial ingredients.
Many consumers are looking for compromise food products that have the same great tastes they're familiar with but that are lower in the ingredients they are looking to avoid.
The Rowntrees Fruit Pastilles come as a welcome announcement from the Nestle-owned brand as the conglomerate pledges to reduce 10% of the sugar in its confectionery products by 2018.
Reduced Sugar Fruit Candies
The Rowntrees Fruit Pastilles Now Feature Less Sugar and More Fiber
Trend Themes
1. Reduced Sugar Confections - The trend of reducing sugar in candy products opens up opportunities for brands to offer healthier alternatives with enhanced fiber content.
2. Compromise Foods - The demand for compromise food products presents an opportunity for brands to create lower ingredient alternatives that still provide great taste.
3. Natural Ingredients - The focus on eliminating artificial sweeteners and ingredients creates opportunities for brands to develop natural and healthier versions of popular snacks.
Industry Implications
1. Confectionery - The confectionery industry can capitalize on the reduced sugar trend by offering candies with less sugar and higher fiber content.
2. Packaged Goods - The packaged goods industry can explore the market for compromise foods by developing products that provide the same great taste with fewer unwanted ingredients.
3. Health Foods - The health foods industry can benefit from the demand for natural and healthier snacks, by creating products that eliminate artificial sweeteners and ingredients.