To usher in the Easter season, McDonald's locations in Australia and New Zealand is offering two tasty takes on Hot Cross Buns: Fruit Hot Cross Buns and Choc Chip Hot Cross Buns.
While many fast food restaurants in America are offering fish for the Lenten season, McDonald's locations down under are offering another Easter favorite. As part of the McCafe menu in Australia and New Zealand, McDonald's is offering two different takes on the Easter spiced sweet buns. The first is the Fruit Hot Cross Bun, which is made with currants and sultanas. The second is the Choc Chip Hot Cross Bun, which consists of a chocolate hot cross bun studded with milk chocolate chips.
With Good Friday around the corner, the Fruit Hot Cross Buns and Choc Chip Hot Cross Buns are the perfect Easter treats.
Fast Food Easter Buns
McDonald's is Offering Fruit Hot Cross Buns in Australia and New Zealand
Trend Themes
1. Fruit Hot Cross Buns - The popularity of fruit-infused baked goods during Easter presents an opportunity for grocery stores and bakeries to expand their product offerings.
2. Choc Chip Hot Cross Buns - The demand for unique variations of traditional Easter treats like chocolate-infused baked goods can be capitalized on by confectionery companies and specialty dessert shops.
3. Easter Treats - The seasonal nature of Easter-themed food items creates a potential market for food delivery services and subscription box companies to offer curated selections of festive treats.
Industry Implications
1. Bakery - Bakeries can leverage the Easter season to experiment with innovative flavors and ingredients, capturing the interest of consumers looking for unique and festive baked goods.
2. Confectionery - Confectionery companies can disrupt the Easter treat market by introducing unconventional flavors and formats, appealing to consumers seeking new and exciting chocolate-infused products.
3. Food Delivery - Food delivery services can tap into the demand for Easter treats by offering convenient delivery options for customers to enjoy a variety of seasonal goodies in the comfort of their own homes.