Emily Fruit Crisps are female-targeted snacks that offer the indulgence and satisfying crunch of a crisp with the flavor and the health benefits that come from fruits.
With a market that's heavily saturated with healthy snack products specifically branded for women, Emily Fruit Crisps sought a fresh approach. Big Fish worked on the packaging design for the snacks, which uses a series of vibrantly illustrated prints that would be right at home on any Spring/Summer runway. In addition to being extremely eye-catching, the prints on the packages are strong representations of each fruit crisp snack flavor, including tasty varieties like Crunchy Banana, Crunchy Apple and Crunchy Pineapple, which probably taste just as good as they look.
Fashionable Snack Packaging
Emily Fruit Crisps Pouches Feature High-Fashion Fruit Prints
Trend Themes
1. Female-targeted Snacks - There is a growing trend for healthy and indulgent snacks specifically targeted at women, offering opportunities for innovative product development and branding strategies.
2. Fashion-inspired Packaging - Using fashion-inspired packaging designs for food products creates a visually appealing and unique selling point, opening doors for disruptive innovation in the food and beverage packaging industry.
3. Flavor-representative Prints - Integrating prints that visually represent the flavors of snacks establishes a strong product identity and entices consumers, presenting opportunities for creativity and differentiation in the snack industry.
Industry Implications
1. Health Food Industry - The health food industry can explore the potential of creating snacks specifically targeted at women, leveraging health benefits and indulgent qualities to appeal to this market segment.
2. Packaging Design Industry - Innovative packaging design agencies have the opportunity to bring fashion-inspired designs to food products, creating unique brand experiences and disrupting traditional packaging norms.
3. Food and Beverage Industry - Integrating flavor-representative prints on food packaging can revolutionize the way snacks are presented and marketed, capturing consumer attention and driving sales within the food and beverage industry.