Freshnessmag.com is one of my favorite sites, and I am super stoked to tell y’all they teamed with adidas to produce a truly dope shoe, the adidas Freshness Equation kick.
This bad boy is completely convertible, and you can wear it as either a high top or a low top, and the pattern is inspired by dazzle camouflage. The details are still sparse, but these babies are going to be must haves, so get ready for your own Freshness Equation shoes.
Blog-Inspired Shoes
Adidas Teams With Blog for the Freshness Equation Kicks
Trend Themes
1. Convertible Footwear - Opportunity for footwear companies to create convertible shoes that can be worn as both high top and low top styles.
2. Inspired Patterns - Opportunity for fashion brands to collaborate with artists or influencers to create shoes with unique and visually appealing patterns.
3. Limited Edition Collaborations - Opportunity for brands to partner with popular blogs or online publications to launch exclusive shoe designs, creating hype and demand among consumers.
Industry Implications
1. Footwear - Opportunity for footwear companies to innovate and offer more versatile shoe options to meet the changing demands of consumers.
2. Fashion - Opportunity for fashion brands to incorporate artistic elements into their footwear designs to differentiate themselves in the market.
3. Marketing and Advertising - Opportunity for brands to leverage the influence of popular blogs and online publications to create buzz and drive sales for exclusive collaborations.