NADA is the name of a company that produces freeze-dried fruit snacks with an emphasis on the idea that nothing unnatural will be found in its products.
To spotlight the purity of its healthy fruit snacks, NADA tasked the PROUDdesign creative agency with creating packaging for its unique products. The results introduce magazine-inspired pouches that have fruits stand in for models, and large blocks of text replace headlines with phrases like "REAL goodness inside."
When it comes to healthy snacking, consumers are embracing a "less is more" approach to eating, but with a focus on convenience. The way that these kinds of freeze-dried fruit snacks are packaged let people enjoy the benefits of snacking on fruit, but with the convenience of an on-the-go pouch that can be resealed and returned to at a later point in time.
Magazine-Style Fruit Pouches
These Freeze-Dried Fruit Snack Packages Resemble Print Publications
Trend Themes
1. Magazine-inspired Packaging - There is an opportunity to create unique and eye-catching packaging for various products that emulates popular print publications.
2. Less Is More Snacking - There is a growing trend of consumers who prefer healthy snacks with minimal additives and packaging.
3. Convenient and Resealable Packaging - There is a need for more food products with on-the-go packaging that is convenient and easy to reseal.
Industry Implications
1. Healthy Snacks - The healthy snack industry could benefit from innovative and visually appealing packaging designs that prioritize convenience.
2. Food Packaging - The food packaging industry could benefit from designing and producing more resealable packaging options for on-the-go consumers.
3. Consumer Goods - Various consumer goods industries could benefit from incorporating unique and creative packaging designs that attract consumers' attention.