Southwest Airlines will give out free mileage points to users who make their vehicles available for rentals, as well as users who rent a vehicle on the platform. The free mileage points are offered as 2,00 Rapid Rewards points for a user's first vehicle booking, and 500 Rapid Rewards points for every subsequent car rental. Users will also be able to get 10,000 Rapid Rewards points for signing up for the platform and then having another user book their vehicle for rental.
Southwest Airlines has engaged in similar ride-sharing programs before. In 2018, the airline partnered with Lyft to add allow customers to book rides through the Southwest app. However, the addition of points is a novel feature of this program.
Vehicle-Sharing Platforms
Southwest Airlines Will Distribute Free Mileage Points for Car Rentals
Trend Themes
1. Vehicle-sharing Platforms with Incentivized Rentals - The integration of free mileage points as incentives for vehicle rentals is disrupting the vehicle-sharing platform industry by increasing usage and encouraging more participants to offer their vehicles for rental.
2. Collaborative Marketing Programs - Southwest Airlines' distribution of mileage points for vehicle rentals is creating disruptive innovation opportunities in the marketing industry by incentivizing users to promote the platform and increase its user base.
3. Hybrid Transportation Services - The partnership between Southwest Airlines and vehicle-sharing platforms is paving the way for disruptive innovation in the transportation industry by combining air travel with convenient ground transportation options.
Industry Implications
1. Vehicle-sharing Platforms - The integration of free mileage points as incentives for vehicle rentals is disrupting the vehicle-sharing platform industry by increasing usage and encouraging more participants to offer their vehicles for rental.
2. Aviation - Southwest Airlines' distribution of mileage points for vehicle rentals is creating disruptive innovation opportunities in the aviation industry by enhancing the travel experience and offering added value to customers.
3. Marketing - The partnership between Southwest Airlines and vehicle-sharing platforms is creating disruptive innovation opportunities in the marketing industry by incentivizing users to promote the platform and increase its user base.