The car-sharing company Turo is based in San Francisco and its office was designed by the firm 'Atelier Cho Thompson.'
The space is simple and subtle in its design but features pops of color and natural elements that make it stand out. The office was redesigned to go along with the company's personal rebranding, and the purpose of the new space was to inject a "sense of adventure" into the office and company. The resulting work environment is both utilitarian and unique, with its most interesting feature being "immersive wall graphics" in meeting and lounge areas. These graphics reveal city landscapes and woodland images that appear to be part of the rooms.
The Turo office ensures that its employees have a functional but dynamic space to work in.
Woodland-Themed Offices
Turo's Office is Inspired by Nature and Landscapes
Trend Themes
1. Nature-inspired Offices - Designing office spaces that incorporate natural elements to create a more stimulating work environment.
2. Immersive Wall Graphics - Using wall graphics to create a more engaging and interactive work environment.
3. Company Rebranding - Redesigning office spaces to align with a company's new branding and messaging.
Industry Implications
1. Office Design - Opportunity for companies to create unique and innovative office spaces that improve employee satisfaction and productivity.
2. Graphic Design - Opportunity to create custom graphics that enhance the look and feel of office spaces, and provide a more immersive work environment.
3. Marketing and Branding - Opportunity for companies to use office design as part of an overall rebranding strategy to communicate new messaging and values to employees and stakeholders.