Italian lighting design brand Foscarini recently announced plans to reinvent its method of producing its catalog. In a highly innovative move, the Italian brand will release two versions of its catalog; one that focuses on the specifications of each of the products and one that focuses on the beautiful design elements that make each product unique.
Titled 'Ritratti,' the catalog focusing on the beauty in designs will feature Foscarini lighting fixtures photographed in natural settings in the form of immaculate, sprawling interiors that showcase the fixtures' ability to completely reinvent and define a space.
This unique approach to advertising products is well-suited to the design company's central philosophy of combining function and beautiful design aesthetics.
Design-Focused Catalogs
Italian Lighting Brand Foscarini Has Announced a New Catalog Concept
Trend Themes
1. Design-focused Catalogs - Creating catalogs that highlight the beauty and design elements of products alongside specifications.
2. Immersive Photography - Using natural settings and immaculate interiors to showcase products and their ability to transform a space.
3. Combining Function and Design - Integrating functionality and aesthetics to create products that reinvent and redefine spaces.
Industry Implications
1. Lighting Design - Opportunity to innovate by creating catalogs that emphasize the design and visual appeal of lighting fixtures.
2. Home Decor - Disruptive opportunity to showcase furniture and decor in catalog form with immersive photography that highlights their design impact.
3. Retail - Innovative approach for retailers to present products in catalogs that go beyond specifications and emphasize the transformative power of design.