For Campari’s 2014 Art Labels packaging, the liqueur brand decided to do a tribute to famous Italian artist Fortunato Depero in a bottle collection titled 'Depero for Campari.' The packaging celebrates several of Depero’s famous futuristic paintings alongside the famous Campari logo.
The 'Depero for Campari' campaign is a three-part packaging series that pays tribute to Depero’s futuristic painting style that was popular during World War 2. The three Campari labels incorporate Depero’s geometric, modern and vibrant style. For example, one of the labels features a geometrically shaped yellow man with a turquoise face enjoying an aperitif of Campari against a vivid purple background. The bottles are set to hit shelves in Italy for May 2014.
Geometric Booze Branding
The Capari 2014 Art Labels Highlight the Work of Fortunato Depero
Trend Themes
1. Futuristic Packaging Designs - Incorporating geometric and vibrant shapes for liquor branding in packaging design.
2. Tribute Branding Campaigns - Honoring famous artists through liquor packaging design and marketing campaigns.
3. Artistic Bottle Collections - Using liquor bottle collections as a means for showcasing famous artwork.
Industry Implications
1. Alcohol Industry - Innovating packaging design to differentiate and promote sales of liquor products.
2. Art Industry - Collaborating with brands to showcase famous works of art on their products.
3. Marketing Industry - Using tribute campaigns to create emotional connections between consumers and brands by featuring famous artists.