The Good2grow PODZ Fortified Water drink line has been unveiled by the brand as a new product with older kids aged seven to 12 in mind that will support healthy hydration. The drink will come in two flavor options including Raspberry Lemonade and Orange Mango, which are both formulated with no added sugar, artificial flavors, artificial colors, preservatives or high fructose corn syrup.
The drinks come topped with collectible toys on the top that enhance the fun nature of the product for children and help to make them more applicable for them to consume. The Good2grow PODZ Fortified Water contains just three grams of sugar per serving, 20 calories and is also positioned as a good source of vitamins including calcium and vitamin D.
Toy-Topped Fortified Waters
The Good2grow PODZ Fortified Water Comes in Two Flavor Options
Trend Themes
1. Fortified Water - Disruptive innovation opportunity: Develop fortified water products with unique flavor options and low sugar content, targeted specifically for older kids.
2. Collectible Toys - Disruptive innovation opportunity: Combine collectible toys with healthy products to encourage children's consumption and make them more appealing.
3. Healthy Hydration - Disruptive innovation opportunity: Create innovative and appealing drink options that provide essential vitamins and promote healthy hydration for kids.
Industry Implications
1. Beverage - Disruptive innovation opportunity: Develop new fortified water products and create marketing strategies that target older kids seeking healthier drink options.
2. Toy - Disruptive innovation opportunity: Collaborate with beverage companies to design and produce collectible toys that can be attached to health-focused drinks.
3. Health - Disruptive innovation opportunity: Introduce new products and services that promote healthy hydration and offer essential vitamins for children.