Artisanal Furniture Films

Restoration Hardware's 'Form Follows Beauty' Ad Celebrates Artistry

Restoration Hardware's 'Form Follows Beauty' ad spotlights the work of lighting designer Jonathan Browning and follows his complex creative process. Suggesting that he sometimes has to lock himself in a room to come up with creative ideas, the designer gives viewers a candid look at his creative rituals and process illustrations while exploring how much artistry and craftsmanship goes into creating a Restoration Hardware product.

Known for its chic and artisanal products, the high-end retailer showcases the craftsmanship behind its furnishings while also spotlighting the work of one of its most talented designers.

Form Follows Beauty is as much a short film as it is a commercial and will appeal to design lovers with an appreciation for the process behind a final product.
Trend Themes
1. Artisanal Crafts - Disruptive innovation opportunity: Create a platform or marketplace that connects consumers with artisans and showcases the craftsmanship behind their products.
2. Creative Rituals - Disruptive innovation opportunity: Develop tools or apps that help individuals optimize their creative process and enhance their creative rituals.
3. Process Illustration - Disruptive innovation opportunity: Introduce virtual reality or augmented reality technology to allow consumers to experience and understand the creative process behind products.
Industry Implications
1. Luxury Furniture - Disruptive innovation opportunity: Incorporate advanced materials or technologies, such as 3D printing, into the production of luxury furniture to enhance the artistry and craftsmanship.
2. Film Production - Disruptive innovation opportunity: Develop innovative techniques or technologies to capture and showcase the behind-the-scenes creative process of designers, artisans, and craftsmen in the film industry.
3. Interior Design - Disruptive innovation opportunity: Design virtual reality tools or platforms that allow interior designers to virtually present their creative process and collaborative ideas to clients.

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