The For Love & Lemons Fall 2013 lookbook is embracing the dark element of the autumn season. People will probably think of Halloween when the peruse the images. With a decidedly vampiric and gothic theme, it is hard not to. Of course, these themes suit the fashion perfectly. Full of velvet, chokers and a moody palette, the looks appear to have been created with one target demographic in mind.
Starring model Anna Selezneva, the For Love & Lemons Fall 2013 ad campaign is appropriately titled 'Interview With a Vampire.' Shot on location in an eerie estate, the Russian beauty travels from inside to outside in sexy skin-revealing numbers. Interspersed between the all-black ensembles are some floral-prints and bohemian-inspired silhouettes that show off the lighter side of fall.
Vampiric Goth Lookbooks
The For Love & Lemons Fall 2013 Catalog Stars a Dark Anna Selezneva
Trend Themes
1. Gothic Fashion - Opportunities for fashion brands to incorporate dark and moody palettes, velvet, chokers, and gothic themes into their collections.
2. Halloween-inspired Collections - Opportunities for fashion brands to create Halloween-inspired collections that cater to the holiday season.
3. Bohemian-inspired Silhouettes - Opportunities for fashion brands to create looks that combine the dark and moody aesthetic with the lighter side of fall.
Industry Implications
1. Fashion Industry - Fashion brands can incorporate elements of gothic and Halloween-inspired themes into their collections to appeal to young and trendy consumers.
2. Retail Industry - Retailers can capitalize on the popularity of the gothic and Halloween-inspired aesthetics by creating dedicated marketing campaigns and visual merchandising displays.
3. Beauty Industry - Opportunities for beauty brands to create Halloween-inspired makeup collections that cater to the holiday season and the dark, gothic aesthetic.