Haymarket Media Group recently introduced a new print football magazine called 'GOAL!' that targets kids between the ages of seven to 11.
The 64-page magazine offers facts, humor, activities, interviews, posters, as well as content such as "How to Start a YouTube Channel." GOAL! will be available to youth through schools, as well as Cafe Football sites in London and the National Football Museum.
Although Gen Z is first and foremost thought of as digitally minded, a number of print publications are being released for youth who want to tangibly connect with media. Like GOAL!, other examples of this include the entrepreneurship-focused Teen Boss and the toy-centric Mixit magazine targeted at young girls. For consumers of all ages, magazines are being revived as a means of connecting consumers to hyper-targeted niche content.
Football-Focused Gen Z Magazines
'GOAL!' is a Football Magazine for Kids Ages Seven to 11
Trend Themes
1. Print Publications for Generation Z - As the digitally-minded generation, creating more print publications that offer tangible experiences for Gen Z readers presents an opportunity to offer unique content.
2. Hyper-targeted Magazines - Reviving magazines to create hyper-targeted niche content presents a unique opportunity for brands to reach a particular audience.
3. Interactive Magazines for Kids - Creating interactive educational magazines for children presents an opportunity to engage young readers and create brand loyalty from a young age.
Industry Implications
1. Publishing - Publishing companies can experiment with creating print publications for digital generations, combining traditional content with modern digital techniques to deliver a unique reading experience.
2. Education - Creating educational magazines for children can be a great way to engage young readers and foster a love for learning, presenting an opportunity for education-related brands to promote their products and services.
3. Sports - Creating interactive sports magazines for children presents a unique opportunity for the sports industry to engage young fans and promote sports brands to a young, impressionable audience.