In a collaborative effort between Coca-Cola, Parisian football club Paris Saint Germain and two French artists, limited-edition cola bottles have been created. The Two French artists Ceizer and Mambo designed the artwork that will be displayed on one Coca-Cola bottle and one Coca-Cola Zero bottle.
The limited-edition bottles aim to honor and promote the Parisian football club Paris Saint Germain. The bottles will feature artist Ceizer's typographic work. There will be an emphasis on selected players names and numbers. Additionally, Mambo will use his skills in illustration to remake Parisian monuments such as the Eiffel tower.
These stunningly artistic bottles suit Coca-Cola's underlying themes of community, as well as continue the brand's participation in sports-related campaigns. Both of the limited-edition bottles will be sold exclusively online through the 'colette' website.
French Football Cola Bottles
These Coca-Cola Bottles Promote the Football Club Paris Saint-Germain
Trend Themes
1. Limited-edition Collaborations - Brands can increase engagement and exposure by collaborating with other brands and artists to create limited-edition products.
2. Promotion Through Artwork - Promoting a cause or product through thematic artwork is a highly effective marketing strategy that engages customers on a deeper level.
3. Online Exclusivity - Offering exclusive products via an online platform can create a sense of urgency and excitement among customers, resulting in increased sales and customer loyalty.
Industry Implications
1. Beverage Industry - Collaborating with sports teams and artists to create limited-edition bottles and cans can create opportunities for brands in the beverage industry to differentiate themselves and increase sales.
2. Sports Industry - Partnering with beverage brands and artists to create limited-edition merchandise can increase exposure and revenue for sports teams and leagues.
3. Art Industry - Collaborating with consumer-facing brands and sports teams to create artwork for limited-edition products can create innovative revenue streams and increase the visibility of artists.