FoodShareFilter is the first Instagram supportive app that raises money for charity. Created by El Salvadorian charity Manos Unidas, FoodShareFilter is a paid app from which the proceeds go toward supporting one of its agricultural programs.
Available through Google Play and the Apple Store in both Spanish and English, the FoodShareFilter, designed by DDB Spain, applies a message about their mission against world hunger and publishes it to Instagram.
FoodShareFilter is an interesting combination of social media and social good, with several social good social media games popping up recently as well, and at the very least a good way to get their brand name out there and raise money while providing a service many individuals are accustomed to paying for.
Contact Information
FoodShareFilter online
Manus Unidas website
Manos Unidas on Facebook (Spanish)
Manos Unidas on Twitter (Spanish)
Social Good Photo Apps
FoodShareFilter is an Instagram Supported Filter That Profits an NGO
Trend Themes
1. Social Good Photo Apps - There is an opportunity for developing more photo apps that combine social media and social good, with similar profit-sharing models to raise money for charity.
2. Charity-funded Applications - Other opportunities include developing other paid apps that use proceeds to support charitable programs or organizations.
3. Social Good Social Media Games - There is a growing trend for social media games focused on social good, offering an opportunity for developing more games or applications with similar themes.
Industry Implications
1. Mobile App Industry - The mobile app industry can benefit from new opportunities in developing charity-funded apps or expanding into the social good photo app market.
2. Social Media Industry - The social media industry can benefit from the growing trend of social good games and apps, offering an opportunity to create more innovative products that support charitable causes.
3. Non-profit Industry - The non-profit industry can benefit from partnering with technology companies to develop profit-sharing apps like FoodShareFilter, expanding their reach and fundraising capabilities.