In honor of World Food Day, the online food delivery marketplace called 'Hellofood' launched a campaign that aims to combat world hunger. Through the use of social media, the campaign titled 'You Say. We Give.' will donate food to those in need.
Hellofood will use its app delivery service to ask those who order to donate one of five grocery items. When the user makes their selection, Hellofood will donate one kilogram of that product to the St. Thomas Barnardo Children’s Home. Additionally, users will have the option to share their post on Facebook. When a post is shared via social media, the order will automatically double.
This heartwarming campaign is combing social good with social media to bring awareness to a life-changing global crisis. Although World Food Day takes place solely on October 16th, this particular campaign will last until October 22nd.
Online Hunger Campaigns
Hellofood's World Food Day Campaign Makes a Donation for Every Online Post
Trend Themes
1. Socially Responsible Campaigns - Businesses can incorporate social good with social media to promote awareness and make donations.
2. Food Donation Campaigns - Food delivery companies can launch campaigns to encourage customers to donate food to those in need.
3. Cause Marketing - Businesses can align with charitable causes to create marketing campaigns that benefit the cause and the company.
Industry Implications
1. Food Delivery - Food delivery companies can incorporate charitable giving into their business model and marketing strategies to promote social good and increase customer engagement.
2. Charitable Organizations - Charitable organizations can partner with businesses to create campaigns that promote awareness and donations for their cause.
3. Social Media Marketing - Businesses can use social media as a platform to promote their charitable campaigns and engage with customers on a personal level.