Flavored coffee is gaining more popularity amongst many including coffee connoisseurs, which makes the new Folgers Simply Gourmet Coffees a timely new product release. The new line of coffees features familiar and unexpected options that are all free from artificial flavors and made with natural ingredients only. The whole collection has six flavors in total including Natural Chocolate, Natural Vanilla, Natural Cinnamon, Natural Caramel, Natural Chocolate Raspberry and Natural Mint.
The new Folgers Simply Gourmet Coffees are being showcased by Food Network personality and celebrity chef Alex Guarnaschelli who will create a series of coffee-inspired recipes to try out with the grounds. The coffees will come packed in 10 ounce bags and can be prepared using whatever brewing method if preferred including pour over, automatic drip and French press.
Artificial Flavor-Free Coffees
The Folgers Simply Gourmet Coffees are Rich and Natural
Trend Themes
1. Natural Ingredient Coffee - Opportunity for coffee brands to innovate with natural ingredients and create unique flavors for the growing market of consumers interested in healthier options.
2. Celebrity Chef Endorsement - Opportunity for companies to partner with celebrity chefs to showcase their products and gain brand exposure to their followers.
3. Flavored Coffee Boom - Opportunity for companies to introduce new and unique flavors to cater to the growing demand for flavored coffee amongst coffee lovers.
Industry Implications
1. Food and Beverage - Opportunity for food and beverage companies to incorporate natural ingredients in their products and align with the trend of healthier options.
2. Hospitality - Opportunity for hotels, cafes and restaurants to expand their coffee menu offerings by incorporating new flavors and varieties targeting the growing demand for flavored coffee.
3. Packaged Goods - Opportunity for packaged goods companies to innovate and introduce new flavors for the growing market of consumers interested in flavored coffee options for their at-home brewing.