The Flying Houses series may revolve around the impossible, but it is this flight of fancy that will reel people in. Much like the animated film 'Up,' this photography project appeals to people's imagination in a very emotional and personal way. Centered around hovering suburban homes and apartments, the Flying Houses series encourages people to indulge in the 'what ifs' of their own seemingly ordinary lives.
Shot by France-based photographer Laurent Chehere, the Flying Houses series separates these specific structures from their defining neighborhoods. Although much can be told about the style and state of each abode, by placing them in the clouds, people can appreciate them in a different light. According to My Modern Met, the Flying House series is a metaphor for traveling.
Hovering Home Photography
Laurent Chehere's Flying Houses Series Defies Gravity
Trend Themes
1. Imaginative Photography - Capturing everyday objects and scenes in a way that sparks imagination, like Laurent Chehere's Flying Houses series, presents opportunities for creative storytelling through photography.
2. Emotional Engagement - Projects like the Flying Houses series, which evoke emotions and personal connections, open up avenues for businesses to create experiential marketing campaigns that deeply resonate with consumers.
3. Metaphorical Art - Exploring metaphorical representations, such as the Flying Houses series by Laurent Chehere, can inspire innovation in various industries by using symbolism to convey complex ideas or concepts.
Industry Implications
1. Photography - The Flying Houses series by Laurent Chehere presents an opportunity for photographers to break free from traditional perspectives and explore alternative narratives through fantastical compositions.
2. Marketing and Advertising - The concept of emotional engagement found in projects like the Flying Houses series can be utilized by marketers to connect with consumers on a deeper level, fostering brand loyalty and increased sales.
3. Art and Design - Metaphorical art forms, such as Laurent Chehere's Flying Houses series, can inspire designers and artists across various mediums to think outside the box and create innovative and thought-provoking works.