FLIGHT by Yuengling is being introduced as the Next Generation of Light Beer from America's Oldest Brewery and it's touted as an upscale light beer "designed to elevate the drinking experience for consumers who want more from their beer." The next-gen 4.2% ABV light beer is described as crisp and easy to drink, as well as low in carbs and calories.
According to Vice President of Operations Jennifer Yuengling, "Recognizing an opportunity in the light beer category, we have been working to deliver an upscale refreshment brand that fits within the active lifestyles of today's consumers."
As well as being a fresh new beer for consumers to try, FLIGHT by Yuengling introduces a packaging design that plays on the D.G. Yuengling & Son's eagle logo and the original Eagle Brewery built in 1829.
Next-Gen Light Beers
FLIGHT by Yuengling is Low in Carbs and Calories
Trend Themes
1. Next-generation Light Beers - Innovative breweries are developing low-calorie, low-carb light beers that offer elevated drinking experiences.
2. Upscale Light Beers - Breweries are crafting light beer offerings that appeal to consumers interested in more refined, sophisticated drinking experiences.
3. Active Lifestyle-friendly Beers - Breweries are catering to consumers who prioritize their health and wellness by offering low-calorie, low-carb light beer options.
Industry Implications
1. Brewing Industry - Breweries have an opportunity to create innovative, low-calorie, low-carb light beers that appeal to a broad range of consumers.
2. Packaging Design Industry - As breweries innovate and introduce new light beer offerings, designers have an opportunity to create unique, eye-catching packaging designs to help differentiate new products.
3. Health and Wellness Industry - As consumers prioritize their health and wellness, the low-calorie, low-carb light beer trend offers new opportunities for health-focused brands and wellness influencers.