Britvic brand Robinsons has introduced a flavoring station concept for office spaces that is aimed at encouraging consumers to up their water intake. Several of Robinsons' flavor additives are dispensed from the station into a container of water and mixed to the individual's tastes.
Called the 'Squeeze Me' station, the tool will be installed in work spaces across the UK and will feature Robinsons’ Squash’d portable products. The campaign was founded by the brand after a November 2015 study conducted for Robinsons by One Poll revealed that 70% of Britons admit to going up to eight hours a day without drinking a glass of water.
The unique marketing opportunity is an example of ways brands can naturally insert themselves as stakeholders in consumer health by meeting them in spaces where they already spend time.
In-Office Water Flavoring Stations
Flavoring Brand Robinsons Has Introduced the 'Squeeze Me' Kiosk
Trend Themes
1. In-office Flavoring Stations - Brands can explore the trend of providing in-office flavoring stations that encourages increased water intake among employees.
2. Personalized Beverage Mixing - Personalized beverage mixing is a growing trend that presents opportunities for companies to innovate and offer custom flavor combinations to consumers.
3. Workplace Health Initiatives - Workplace health initiatives are becoming increasingly popular, with companies offering various wellness programs, and brands can offer products and services that align with this trend.
Industry Implications
1. Beverage Industry - There is an opportunity for beverage companies to create new products and services that cater to the growing trend of personalized beverage mixing.
2. Office Appliances Industry - Office appliances companies can explore the trend of in-office flavoring stations and create innovative products that encourage healthy habits among employees.
3. Corporate Wellness Industry - Corporate wellness companies can partner with brands to offer customized and innovative workplace health initiatives that promote health and wellness among employees.