The Pura Vida tequila brand prides itself on creating expertly flavored liquor that is sweetened with 100% natural agave nectar rather than any artificial sweeteners. The brand also offers a variety of specialty blends as well as a signature blanco.
Tequila is a popular liquor choice, pairing well with sweet flavors and scented aromas. Pura Vida highlights the traditional drink by creating a product filled with high-quality ingredients including agave. The brand distills its tequila in house with aromatic notes of spicy jalapeno, sweet lemongrass and refreshing citrus. The agave complements these with a natural sweet honey-like taste rather than artificial flavors.
The use of natural ingredients like agave speaks to a brand's initiative to aim to use more wholesome and higher quality components in its products.
Natural Agave Tequillas
This Elegant Flavored Liquor is Naturally Sweetened with Agave Nectar
Trend Themes
1. Natural Tequila - Creating expertly flavored liquor sweetened with 100% natural agave nectar rather than any artificial sweeteners.
2. Specialty Tequila Blends - Offering a variety of specialty blends as well as a signature blanco.
3. Quality Ingredients - Initiative to use more wholesome and higher quality components in its products.
Industry Implications
1. Alcoholic Beverages - Use of natural ingredients to create premium liquors and specialty blends.
2. Healthy/wellness Foods - Focus on natural sweeteners instead of artificial sweeteners to appeal to consumers interested in healthier food and drink options.
3. Agriculture - Demand for high-quality agave as a natural sweetener may create opportunities in agriculture for sustainable and organic farming methods.