Our lovely Bianca introduced us a couple of weeks ago to the wonder that is Padded Underwear for Men. However the ad campaign and product were not exactly hip or technologically advanced.
Now, Andrew Christian, one of the hippest rising underwear brands, unleashes Flashback with Butt-Lifting and Contouring Technology that gives men that much sought-after “bubble butt†illusion. And the best part is that you don not have to bust your ass for hours at the gym to get it.
According to the product page, Flashback "features an invisible lifting support built into the seams of the underwear. The construction of the underwear automatically lifts the buttocks making it look firm and round without the need for any embarrassing padding, uncomfortable cups or straps hidden inside. Most people can add up to 1/2 to 1 inches onto their current buttocks measurements helping them achieve a rounder fuller look with this amazing new feature."
I, for one, would gladly shell out $29 for these undies. I see first-hand the effect of my friend's wonderbra when we go dancing, so I wouldn't mind attracting some of that attention to bmy enhanced bottom!
Watch a fun, behind-the-scenes clip of a recent Andrew Christian appearance on The Janice Dickinson Modeling Agency here.
Check out more recent underwear innovations:
Bubble Butt Undies (UPDATE)
The Flashback for Men
Trend Themes
1. Butt-lifting Underwear - Opportunities for disruptive innovation in textile and fashion industries to create more comfortable, effective and versatile rear enhancers.
2. Body-shaping Clothing with Hidden Support - Opportunities to develop garments with integrated lifting, contouring or slimming support for different body areas.
3. Non-invasive Body Enhancement Products - Opportunities to develop non-intrusive products that enhance body curves, shape, and size, without the need of medical procedures.
Industry Implications
1. Textile - Given the potential revenue boost that body-shaping and enhancing products may bring, it is likely that textile companies could see an increase in demand for specialized fabrics, stitching techniques and finishing technologies.
2. Fashion - Innovation opportunities in the industry may abound as different firms attempt to grab a share of the market for body-enhancing clothing as consumers increasingly demand comfortable, stylish, and technology-enabled products.
3. Beauty - The beauty industry could see related innovation opportunities with the increasing interest in non-invasive procedures for body enhancement. New products and technologies could emerge, such as personalized creams, gels, or wearable devices that stimulate muscle growth or boost buttocks and breast size.