As Millennials currently make up over a third of the total workforce in the United States, ClassPass and HR technology company Justworks are partnering up to redefine corporate wellness programs and fitness packages. Flexibility, freedom and customization are valued by Millennial consumers in many aspects of their lives, especially when it comes to the workplace and the way they approach their physical well-being.
Justworks CEO and founder Isaac Oates describes that "Millennials want flexibility, especially when it comes to their wellness and fitness options. In teaming up with ClassPass, we are able to create a better, more accessible wellness program for this millennial workforce, and the growing businesses trying to attract and retain millennial talent." Companies that offer ClassPass through Justworks will now have the option to choose how much is contributed to an employee's monthly ClassPass membership, which has the potential to support their well-being in many ways beyond the office.
Flexible Corporate Fitness Packages
ClassPass and Justworks are Supporting a Millennial Workforce
Trend Themes
1. Customized Corporate Wellness Programs - Companies are partnering with fitness companies like ClassPass to offer customizable and flexible wellness programs to appeal to millennial employees' desire for flexibility.
2. Millennial-oriented Fitness Packages - Fitness companies are offering more customizable packages suitable for a millennial workforce's needs and preferences.
3. Flexible Gym Memberships - Fitness companies are offering personalized and flexible gym memberships that cater to the busy and dynamic schedules of millennials.
Industry Implications
1. Corporate Wellness - Technology and fitness companies team up to create more customizable and flexible wellness programs.
2. Fitness Industry - Fitness companies are developing more personalized and flexible packages suitable for the needs and preferences of millennials.
3. Human Resources Technology - HR technology companies are partnering with fitness companies to offer more flexible and customizable wellness programs to meet the needs of a millennial workforce.