Finding the motivation to exercise has been a challenge for many during the COVID-19 lockdown, but to help users start moving, the new app Fitbotic will pay its users to work out. The motion-detecting fitness app will track the number of repetitions a user performs, and to reduce costs further, no additional phone accessories are required. The app allows users to choose which virtual coach to use, with some using a "tough love" approach and others using kind, motivational techniques.
Fitbotic's payment plan allows users to make purchases through the business’s e-commerce store or cashed out, however, there is a minimum amount of funds required. "You can’t cash out 10 cents, because there is a transaction fee on every transaction. We charge on a monthly basis; the app will charge $9.99 per month. If you work out consistently and you meet all your goals, technically you can get all of your money back or you can even make a little bit of money – maybe a few dollars," stated Managing Director Hinney Lo.
Motion-Detecting Fitness Apps
Fitbotic Will Pay Its Users to Work Out While Using the App
Trend Themes
1. Motion-detecting Fitness Apps - The rise of motion-tracking technology in fitness apps allows for incentivizing and personalizing engagement in exercise.
2. Gamification of Fitness - By appealing to the user's competitive spirit and providing rewards, the gamification of fitness through apps creates a potentially stable and profitable new business model.
3. Virtual Coaching - The ability to offer different motivational coaching styles through the app creates a new market opportunity for coaching services that can be provided remotely.
Industry Implications
1. Technology - The utilization of motion-sensor technology, personalized tracking, and virtual coaching creates opportunities for technological innovation in the fitness industry.
2. Fitness - Incentivizing users through monetary rewards increases user engagement, creating a potential business opportunity in the fitness industry.
3. E-commerce - Fitbotic's payment plan and e-commerce store create a competitive advantage by using a new business model for incentivizing users to exercise, opening up potential opportunities in the e-commerce industry.