After unveiling the Fitbit Blaze at the internationally renowned consumer electronics and technology tradeshow, CES, Fitbit is following up with the first-ever Fitbit Super Bowl commercial at one of the most highly anticipated advertising events of the year.
The commercial called 'Duality' depicts the lives of active people outside of the gym and shows how their enhanced fitness levels have lent them abilities to cope better with unexpected activities in daily life. For instance, a woman is shown masterfully lifting her suitcase into an airplane's cargo compartment, thanks to all the hard work she puts into her kettle bell classes.
In addition to stressing the Fitbit Blaze's versatility, the ad also spotlights style, noting how this is a smart gadget that can be tailored to suit anyone's personal preferences and needs.
Two-Sided Fitness Ads
This Fitbit Super Bowl Ad Shows the Benefits of Being Fit Beyond the Gym
Trend Themes
1. Two-sided Fitness Ads - Advertisers will focus on showing the benefits of fitness beyond the gym.
2. Wearable Technology Advertising - There will be an increase in wearable technology ads shown during major events.
3. Personalized Fitness Marketing - Marketing will focus on the ability to tailor fitness experiences to individual preferences and needs.
Industry Implications
1. Fitness Industry - Fitness brands can either partner with or create their own wearable technology for personalization and versatility.
2. Advertising Industry - Ad agencies can create more two-sided ads that highlight the benefits of a product beyond its intended use.
3. Technology Industry - Developers can create more wearable technology that emphasizes style and versatility, as shown in the ad for the Fitbit Blaze.