As one of the leaders of the wearable fitness movement, Fitbit is introducing the next generation of devices with the Fitbit Blaze.
Rather than being a complete smartwatch, the band is watch-like in appearance with a colored touchscreen, yet it is only devoted to fitness monitoring. Blaze features a built-in heart rate tracker and SmartTrack for exercise recognition. Like expensive smartwatches, Blaze can be customized with a number of different bands and frames to dress up or dress down the device.
As far as some of the technological features of Blaze, it includes a batter that's built to last about five days, smart notifications and the capability to sync with the Fitbit dashboard. One of the neatest features of the band may be that it even leads workouts, complete with onscreen guidance.
Smart Fitness Watches
The Fitbit Blaze is a New Fitness Smartwatch Announced at CES 2016
Trend Themes
1. Wearable Fitness Devices - Opportunity for disruptive innovation in creating advanced fitness devices that combine smartwatch features with specialized fitness monitoring.
2. Customizable Fitness Bands - Opportunity for disruptive innovation in developing interchangeable bands and frames for fitness trackers, allowing users to personalize their devices.
3. Smart Fitness Coach - Opportunity for disruptive innovation in creating wearable devices that not only track fitness activities but also offer personalized workout guidance and coaching.
Industry Implications
1. Wearable Technology - Opportunity for disruptive innovation in the wearable technology industry by creating advanced fitness devices that provide both smartwatch features and fitness monitoring capabilities.
2. Fashion and Accessories - Opportunity for disruptive innovation in the fashion and accessories industry by developing customizable bands and frames for fitness trackers, allowing users to match their devices with different outfits or styles.
3. Fitness and Wellness - Opportunity for disruptive innovation in the fitness and wellness industry by creating wearable devices that not only track fitness activities but also offer personalized workout guidance and coaching, providing a more comprehensive fitness experience.