As outdoor temperatures rise, Krystal is heating things up indoors with its new Fired-Up menu. Designed as part of a partnership with Tabasco Brand, the new menu features hot sauce-infused dishes that are sure to satisfy spice lovers.
The new Fired-Up menu brings together two Southern brands for a line-up of spicy fast food dishes. Two of the standout dishes on the menu are the Cheese Krystal and the Spicy Chick, both of which are made with a cheese sauce that has been infused with Tabasco Sauce. The chain is also offering Fired-Up Fries, which consist of French fries topped with chili, shredded cheese, jalapeños and the same spicy cheese sauce used on the burgers.
The new menu caters to the growing demand for spicy dishes, as well as the shift towards co-branded food products. As Vice President of Marketing for Krystal Alice Crowder explains, "At Krystal, we're all about cravability, and we're always looking to make our classic items even better."
Hot Sauce-Themed Menus
Krystal's New Fired-Up Menu Features Tabasco-Infused Dishes
Trend Themes
1. Spice-infused Menus - With the growing demand for spicy dishes, there is an opportunity for restaurants to innovate by creating unique menus infused with spices.
2. Co-branded Food Products - As seen with Krystal's partnership with Tabasco Brand, there is a growing opportunity for companies to collaborate and create co-branded food products to appeal to consumers.
3. Fast Food Innovation - With the launch of new menu items, fast food restaurants have the opportunity to stay competitive by continuously innovating and offering new and exciting items to customers.
Industry Implications
1. Fast Food Industry - The fast food industry can stay competitive by innovating with new, spicy menu items and co-branded food products.
2. Food Service Industry - The food service industry has the opportunity to create unique and spicy menus, as well as collaborate with other brands to create co-branded products.
3. Spice and Condiment Industry - As the demand for spicy dishes continues to rise, the spice and condiment industry has the opportunity to create new and innovative products to meet the needs of consumers and restaurant brands.