Amazon has established itself as the premier online marketplace in North America, but the Find label, the company's newest private label fashion brand, won't be available on the continent at all. Rather, the private label is being released exclusively in European markets, with billboards popping up in the UK, France, Spain, and Germany.
The Find label offers fashion for both men and women, and it runs the gamut for both genders. The products available through the label include shirts and dresses, footwear, jeans, and more coming in new every week. According to analysis on Glossy, the European exclusive is meant to give Amazon a safe testing ground for the Find label, as European consumers tend to be more forgiving of missteps when compared to those in the US.
Exclusive European Private Labels
Amazon 'Find' Label is Only Available in European Markets
Trend Themes
1. European-exclusive Private Labels - Amazon's exclusive release of the Find label in European markets provides an opportunity for other e-commerce retailers to develop their own European-exclusive private labels.
2. Forgiving European Consumers - The trend of European consumers being more forgiving of missteps in brand launches can provide an opportunity for companies to experiment with new products or initiatives without risking brand reputation.
3. Amazon's Global Expansion - The launch of Amazon's Find label exclusively in European markets reflects the company's continued global expansion strategy.
Industry Implications
1. Fashion Industry - The Find label's exclusive launch in Europe offers a potential competitive disruption for fashion industry players looking to expand their market presence.
2. E-commerce Retail Industry - The launch of Amazon's Find label exclusively in European markets presents an opportunity for other e-commerce retailers to explore the benefits of regional or exclusive market releases.
3. Digital Marketing Industry - The Find label's European launch provides a chance for digital marketing agencies to develop innovative campaigns targeting both European markets and Amazon's global expansion efforts.