Phillip Vasyli -- Podiatrist, Founder and Chairman of Vionic -- used to make orthotics but throughout his career he realized the need for better support in fashion footwear. Women in particular seemed to have complaints from wearing dress shoes, heels and sandals, which are usually built without proper foot support. Vasyli came out with a line of stylish footwear with orthotic technology built in.
Vasyli compares orthotics to footprints. When we step on soft ground, a footprint is made but when we step on concrete, tiles and hardwood floors as we usually do, our foot collapses and falls out of its natural shape. This constant collapsing can cause a lot of health problems in the future from knee pains to hip, waist and spinal issues.
Thanks to the new Vionic fashion footwear, there is a perfect balance of style, support and function. You can look good and wear the styles you want, without sacrificing the support you get from proper footwear.
Functional Fashion Footwear
Phillip Vasyli Spoke with Trend Hunter About Vionic Technology
Trend Themes
1. Orthotic Fashion - Opportunity for fashion companies to integrate orthotic technology into their footwear, providing both style and support.
2. Functional Foot Support - Demand for footwear with built-in foot support to address health issues arising from improper footwear.
3. Fashionable Orthotics - Emerging trend of stylish footwear that incorporates orthotic technology for improved foot health.
Industry Implications
1. Fashion - Fashion industry can tap into the growing demand for stylish footwear with built-in foot support.
2. Healthcare - Healthcare industry can benefit from the innovation in orthotic technology to address foot-related health problems.
3. Footwear - Opportunity for footwear companies to differentiate themselves by offering fashionable shoes with orthotic technology.