Starting on February 25th and lasting until March 9th, Divine Chocolate will be hosting Fairtrade Fortnight, with its first ever pop-up shops located in Seven Dials in Covent Garden in London, United Kingdom.
The theme for the two weeks is dubbed "Go further," which suggests a holistic consumer attitude in terms of buying fair trade items. The event acts as an unveiling of new products -- Chocolate with Chilli and Orange and Milk Chocolate with Toffee and Salt -- and the Easter offering but perhaps more importantly to the social mission, Fairtrade Fortnight will host two farmers from the Kuapa Kokoo cooperative.
More than just buying, however, there's a Keep Cycling Day event launched in partnership with n0tice.com and a photo installation of the cooperative that Divine work siwth.
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Ethical Pop-Up Shops
Divine Chocolate Hosts Fairtrade Fortnight in the UK's Covent Garden
Trend Themes
1. Fairtrade Fortnight - Opportunity for businesses to create pop-up shops and promote fair trade products and the ethical consumer attitude.
2. New Product Unveiling - Opportunity to generate excitement and engage consumers through the launch of new products, such as Chocolate with Chilli and Orange and Milk Chocolate with Toffee and Salt.
3. Collaborations with Farmers - Opportunity for businesses to partner with farmers and cooperatives to showcase their products and share their social mission.
Industry Implications
1. Food and Beverage - Food and beverage companies can utilize fair trade certification and ethical sourcing to create new marketing opportunities and appeal to conscious consumers.
2. Retail - Retailers can set up pop-up shops and events to showcase fair trade products and tap into the growing demand for ethical consumerism.
3. Photography and Visual Arts - Photographers and artists can create photo installations to tell the stories of farmers and cooperatives, raising awareness about fair trade and sustainability.