Facebook Live might be the latest video hub feature to take such platforms as YouTube and Periscope, but it is borrowing elements from other outlets as well. Most notably, it has embraced the playful element of Snapchat that enables people to customize their footage with captions, illustrations and stickers. By doing the same, Facebook Live has the added benefit of adding even more individual flare to such content.
Interestingly, this Facebook Live feature also extends to the emoticons and comments left by viewers. These interactions will be left on the video and play real-time. That is, wherever the comments were left, that's where they will appear when the video is played again at a later time and date. Filters and doodles will appear in another update.
Video Hub Embellishments
Facebook Live Lets People Decorate Their Videos Like Snapchat
Trend Themes
1. Video Customization - Disruptive innovation opportunity: Develop innovative tools and features to enable users to personalize and customize their videos in unique ways.
2. Real-time Interactions - Disruptive innovation opportunity: Create platforms or software that allow for real-time interactions between users and their audience during video live streaming.
3. Social Media Integration - Disruptive innovation opportunity: Integrate social media elements, such as filters and doodles, into live video streaming platforms to enhance user engagement.
Industry Implications
1. Social Media - Disruptive innovation opportunity: Develop new social media platforms or enhance existing ones to incorporate video embellishments and real-time interactions.
2. Video Streaming - Disruptive innovation opportunity: Improve video streaming technologies to support customizable features and real-time feedback during live broadcasts.
3. Software Development - Disruptive innovation opportunity: Create innovative software solutions that enable users to easily customize, personalize, and interact with videos in real time.