Viu is an eyewear shop that has an extremely minimalist interior design, which allows a consumer's full focus to be on the glasses. Some walls are pure white brick that have nothing on them at all. Other walls are light brown and sectioned into rectangles, where each rectangle holds a single pair of glasses.
The walls that feature eyewear have a cluster of glasses in the center that span out towards the top, bottom and sides of the freestanding wall. However, the glasses do not reach the perimeter, but remain safely near the middle.
Other features of the eyewear shop include lab-like wooden tables that have mirrors on top and wooden stools for guests to admire their selections. Above the tables are low-hanging lights to illuminate the mirrors and guest reflections.
Bare Eyewear Shops
This Minimalist Eyewear Store Uses Bricks to Display Glasses
Trend Themes
1. Minimalist Retail Design - Opportunity for companies to create a calming and visually striking shopping experience for customers.
2. Single-item Display - Strategy for businesses to highlight individual products, which can help lead to more focused and informed customer decision making.
3. Natural Materials in Retail Spaces - Chance for brands to incorporate sustainable materials into their retail spaces, potentially appealing to eco-conscious customers.
Industry Implications
1. Eyewear Retail - Businesses in this industry can look to revamp their stores with minimalism and natural materials to create a more premium shopping experience.
2. Fashion Retail - Companies can experiment with single-item displays to showcase their product offerings more effectively and enhance the customer experience.
3. Interior Design - Interior designers can take inspiration from this eyewear shop's use of natural materials to incorporate more sustainable elements into their own designs.