The British supermarket chain Marks & Spencer recently revamped its entire line of bread products by adding extra fiber to the recipes. For many boomers and aging consumers, fiber is a primary nutritional concern. This new range of fiber-rich breads caters to those who are increasingly concerned about their nutritional intake.
While Marks & Spencer previously fortified its bread with vitamin D, now the retailer has begun adding extra fiber in order to accommodate the needs of an aging population. As a result, all of the store's bread products -- including its standard white bread -- contain at least three grams of fiber per 100 gram serving. As the store's product developer Jenny Galletly explains, "The days of the simple white loaf are numbered, we're now adding fiber to all our bread to make a healthier bread for all the family."
Marks & Spencer's bread recipe overhaul demonstrates that high-fiber foods are becoming the go-to option for aging consumers.
Fiber-Enriched Breads
Marks & Spencer is Adding Extra Fiber to All of Its Bread Products
Trend Themes
1. Fiber-enriched Foods - The addition of fiber to bread products highlights the increasing demand for high-fiber foods among aging consumers.
2. Nutritional Fortification - The trend of fortifying food products with nutrients like fiber presents an opportunity for businesses in the food industry to cater to the specific dietary needs of older consumers.
3. Healthier Bread Alternatives - The rise of fiber-rich breads signals a shift towards healthier bread options and creates opportunities for businesses to develop and market alternative bread products.
Industry Implications
1. Supermarket Retail - The addition of fiber to bread products presents an opportunity for supermarkets to differentiate themselves by offering a wide range of fiber-enriched foods.
2. Food Manufacturing - The demand for fiber-enriched breads and nutritional fortification opens up opportunities for food manufacturers to develop innovative products that cater to the needs of aging consumers.
3. Health and Wellness - The trend towards high-fiber foods and healthier bread alternatives creates a space for businesses in the health and wellness industry to educate consumers and market products that promote better nutrition.